My final project is a pitch presentation that identifies a real-world problem and resolves it through design thinking. I will be tasked with defining a clear issue, developing a brand identity and mock-ups that demonstrate my proposed solution, and supporting my concept with relevant research and statistics. This project enables me to tackle a topic that matters to me and creatively explore how design can address meaningful challenges in a structured and professional manner.
My first stage of research is to explore current real-world problems to determine what issue I want to tackle for my pitch. At this point, I’m not looking for something that I personally struggle with, but rather a problem that affects a wide range of users or has a meaningful impact on people’s everyday lives. I want the challenge I choose to be relatable, scalable, and worth solving through a design-led approach. Although I already have an idea from a previous project that I may return to, I felt it was important to broaden my perspective first. By researching current challenges across different industries, communities, and user groups, I can better understand what problems exist, how they affect people, and where design could play a valuable role in creating improvement. This exploratory stage will give me a solid foundation before refining my topic and moving into problem definition and concept development.