Pitching a problem

My next stage of research focuses on identifying a clearly defined problem that I can address through my pitch presentation. Building on my initial exploration of global, user, and personal issues, this phase aims to refine those insights into a specific challenge that is both meaningful and appropriate for a design-led solution. I will analyse patterns, narrow down pain points, and determine which problem holds the strongest potential for real impact.

Defining a problem to solve

After reviewing and understanding the mind maps I created, covering global issues, everyday user challenges, and my own personal experiences, I was able to identify a clear direction for the problem I want to solve in my pitch. I realised that many of the issues I explored pointed towards gaps in support for people with disabilities, especially in situations that require independence and physical access. Reflecting on my own daily challenges, I was particularly drawn to the ongoing difficulty of getting fuel assistance as a wheelchair user.

To create a solution that enables wheelchair users to access reliable and independent fuel assistance at stations where support is often inconsistent or unavailable.

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To explore this further, I created additional mind maps to break down the problem, understand the different avenues I could take, and clarify where design could make the biggest impact. This process has helped me define a focused, meaningful problem centred around improving accessibility and independence for users who struggle with tasks like refuelling their vehicle.

Creating a problem statement

Now that I have established a clear connection between my research, personal insight, and a potential idea worth developing, the next step in my process was to create a focused problem statement. This stage is important as it allows me to clearly define the exact issue my project aims to address, ensuring that the solution remains purposeful and user-centred. By narrowing my research into a specific, well-articulated problem, I can design with greater clarity, direction, and intent.

Many disabled drivers, including wheelchair users, face daily barriers when attempting to refuel their vehicles independently due to a lack of accessible fuel station support. The absence of clear, reliable, and discreet assistance forces users to rely on others for help, often leading to frustration, uncertainty, and a loss of independence.

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Why is this issue worth providing a solution for

I felt it was important to outline why this issue is worth developing, as it helps me recognise the deeper impact it has on accessibility and independence for disabled drivers. By clarifying its importance early on, I can better understand which areas need attention and identify meaningful opportunities for design improvement. This reflection also guides me in developing a solution that is not only relevant to my own experiences but genuinely valuable for others facing similar challenges.

Independence & Autonomy

Refuelling is a basic requirement for mobility. When wheelchair users cannot access fuel without help, it restricts their ability to travel independently and safely, affecting work, social life, and daily routines.

Safety Concerns

Attempting to refuel without assistance can be risky, such as being difficult or unsafe to exit the vehicle, stations may not have accessible layouts, and emergencies become harder to manage

Emotional & Social Impact

Being ignored, overlooked, or forced to rely on others can be frustrating and disheartening. Users often feel like an inconvenience, which affects confidence and dignity. A structured solution provides reassurance and respect.

Inconsistent Support at Stations