This week we were introduced to second semester with our next take on in first year being IXD103 which will be taken by course director Daniel. We went over the usual review of what is expected and a glance over the credit modules we will completing throughout the rest of the year here.

IXD103 Module aims:

Throughout the second area of our course, we were given a run through of what we will be covering as well as the necessary skills that we will pick up as designers along the way, allowing us to progress further within our digital ways.

• To introduce us with the core principles of iconography within branding and identity alongside a history of icons and communication systems.
• Introducing us to new and unique fundamental techniques and processes which we can apply via studio practice.
• Equipping us with the vital skills of communication where we can share and illustrate ideas through sketching and visualisation.
• To develop a range of skills which lets us form the backbone of corporate identity systems.

While reviewing these in class, I feel quite confident in following and achieving these aims, especially with the additional skills I have picked up from previous semester, I can now join forces and combine these skills together within my projects.

While reviewing our induction, I had the chance to set up and view a site called joinhandshake.com which is similar to Linkedin and allows me to view and connect and view other employers with job opportunities as well as work experience and internships which will be helpful when I look for placement starting second year.

I was also recommended by my lecturer to join him on a new site called underconsideration.com which allows me to view different articles and projects by other designers. I may find this useful when it comes to researching and finding inspiration at a later stage within my projects for this course.

Once we had reviewed and went over the basics, it was now time to look at what a brand is, including the branding process:

• Brand - A type of service which includes a logo/symbol, name or design that distinguishes a seller’s goods from those of other sellers.
• Process of branding - Seen as a similar process to last semester, it is a clear step by step of how branding is processed including where you begin and finish.