This week introduced the fundamentals of Service Design and how services are experienced across multiple connected touchpoints. We explored areas such as research, journey mapping, and systems thinking to better understand user needs, organisational challenges, and opportunities for improvement. The session reinforced the importance of designing services as interconnected systems to create more thoughtful and user-centred outcomes.
We explored the concept of what a service is and how it can be defined within a design context. We looked at services not as single outputs or isolated interactions, but as ongoing systems made up of multiple touchpoints, processes, and user experiences. This helped us understand how services are delivered over time and how they connect both user needs and organisational goals. The session reinforced the idea that designing a service involves shaping the full experience, not just individual parts of it.
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UI/UX design services for SaaS and healthcare products
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check in - service memory task