This week, we explored the introduction of visual communication, from early symbols to modern design shaped by culture and technology. We looked at key moments like Gutenberg’s printing press, the rise of advertising during the Industrial Revolution, and the minimalist principles of Bauhaus. These foundations helped us understand how design has led to today’s focus on branding, storytelling, and user experience across digital and physical media.
We examined how visual communication is deeply rooted in art history, from cave paintings and religious iconography to Renaissance engravings and the rise of print media. These visuals weren't just decorative, they served as tools for storytelling, power, and persuasion. The timeline of design helped contextualise how social, political, and technological factors have influenced both the form and function of visual media.
As part of this week’s practical exploration, we began looking at type specimen posters—a format used to showcase a typeface’s full range and style. We studied historical examples and discussed how these posters were not only tools for designers and printers but also pieces of art in themselves. Creating a type specimen poster helps develop a deeper understanding of typographic hierarchy, layout, and expressive design.
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Today’s class made me reflect on how much design is shaped by context. It’s easy to take modern visual communication for granted, but seeing its roots in printing, advertising, and minimalist movements made me appreciate its depth. I found it especially interesting how Bauhaus principles still influence modern UX/UI and branding. The session also helped me realise how important it is to understand where design comes from to use it purposefully today.
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