This semester, we began the Exploring Identity module, which primarily focused on creating a brand identity for a banking service. Through lectures and tutorials given to me, I explored key elements like typography, colour, logos, and brand values. It’s helped me understand how to build a brand with purpose and consistency, and I’ve really enjoyed developing both my creative and interactive design skills.

Weekly Notion blogs


Week One - Induction & values

Week Two - Type

Week Three - Word marks

Week Four - Logo marks

Week Five - Colour & Guidelines

Week Six - Application & research

Week Seven - Group critique

Week Eight - Interface redesign

Week Nine - Careers Introduction

Week Ten - Landing pages

Week eleven - Personal brands

Week twelve - Submission guidance

Projects


Project one - Banking App

Bank branding research

Brand Guidelines research

Landing Page research

Case studies

Deliverables


Banking App

Brand Guidelines

Landing Page

Self Evaluation